How Real Estate Pro Hiked His Web Traffic by 700%
Colorado broker Marcus Reynolds found new ways to expand his online presence with .realestate web domains.
Finding innovative ways to capture leads and drive business in the crowded digital real estate landscape is no easy feat. Marcus Reynolds, a seasoned real estate professional with a background in risk management and institutional transactions, recently shared his journey of success with diligence and strategic thinking.
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Reynolds's approach to carving out his niche in the market is centered around the power of web domain selection. Opting for not just one but three .realestate domains(link is external), Reynolds, an associate broker with The Polaris Group in Colorado Springs, Colo., strategically targets multiple markets in his state. He was able to fully customize his Premium Plus .realestate website(link is external), with separate pages for each city, and point all of his domains to one single, easy-to-manage website platform. This strategy has amplified his brand visibility and expanded his reach across various markets, he says.
The decision to utilize .realestate domains proved to be a game-changer for Reynolds's business. Leveraging Google Analytics and incorporating Google Ads into his strategy, he witnessed a significant spike in website traffic and lead generation. Within the first week alone, organic traffic to Reynolds’s websites soared by 600% to 700%, setting the stage for his remarkable business growth.
That increase in web traffic has had a tangible impact on his business. With a 40% increase in phone calls and a surge in website engagement, Reynolds's investment in .realestate domains(link is external) has paid for itself many times over.
In addition to the increase in business, Reynolds highlights the customization and support offered by the .realestate website platform. The seamless integration of MLS connections not only streamlines lead management but also empowers his team of agents. With automated lead routing and round-robin distribution, Reynolds ensures efficiency and transparency within his team.
On the front end of the website, customers love the information and user interface, Reynold says. With an average website retention time of nine minutes, his clients are not just visitors but active participants in his ecosystem. The website's intuitive design keeps clients within the fold, facilitating meaningful interactions and ultimately driving business growth.
As agents and brokers seek to elevate their tech stack and differentiate themselves in the digital landscape, Reynolds’s success proves that by embracing and leveraging innovative technology, anyone can unlock new avenues for growth and solidify their position in the market.
